Blog and Website Articles: This content is your standard website articles. It serves several functions on your website from showing engagement as well as that you’re active with your website and visitors. From an SEO point of view, it shows search engines your adding new content to your website on a regular basis.   If you’ve started a blog and dropped off, this content can bring your blog feed up to date and keep it current. This content also provides opportunity to internal link to your main website pages, boosting their authority.

Website Pages & Copy: Simply having a “Services” or “Practice Areas” page with a list of your services doesn’t add much value for search engines. In competitive industries and geographies (almost every attorney or firm), practice area pages are the foundation and bulk of your website traffic. In most cases, to rank for “Child Support Attorney in Los Angeles” you’re going to need a specific page on your website about Child Support that is also content specific to Los Angeles. Now you’ve given search engines a relevant page to display as a result when someone does that search. This content must be competitive (there are only 10 results on Google page 1) and also provide good user experience (answer the searchers request) to get and stay on Page 1.

Traffic Driving Content: This content is when you really want to pump as much traffic to your website as possible. Also referred to as “Content Marketing”, this content answers specific questions search engine users ask. The primary strategy is to target “Long Tail Keywords” which is hyper focused on a single topic. This content is long and thorough providing the best possible explanation to users which increases site dwell time, and attracts inbound links from all types of sources. An example would be “How is Child Support in California Calculated”, or anything very specific to your areas of practice.